by Luke Ilech
Experts and newbies are alike in misunderstanding the way online MLM works, and under-estimating the steps involved.
Two examples of common (but untrue) MLM myths are: "An Internet Marketing Expert is an Automatic MLM expert" and "Make a Ton of Sales, And You Make a Ton Of Cash".
People fall for the same old myths about how these programs work. And these end up costing them hundreds or thousands of dollars a year in wasted time and effort.
Acquaint yourself with these for myths, and protect yourself from the online hype and misconceptions.
Myth #1: MLM On The Internet Can Be Wildly Profitable in One Month
The most unfortunate and damaging myth about online home business is that the income can come quickly.
It *may* be possible for a "big dog" with an established network of partners, to create a residual income of $1000 in one month. But this will never happen for the average person building from scratch.
Consider this:
The average internet MLM pays $2 to $7 per person in an organization. To earn $2000 - $7000 per month, you need 1000 people in your organization.
This is very possible to achieve. But it takes time.
Myth #2: "It’s A Ground Floor Opportunity - You Must Join Today"
When someone says: "Ground Floor Opportunity - Join Today" what are they really saying?
Is it: (1) "People who join after me have less chance of making money than I do" ? OR (2) "The company will be useless in two years time" ?
Would you want to take a year or two to build a good residual income, only to have that income disappear?
And what would happen to the suckers who join in six or seven months time?
A good business opportunity should actually improve with time and exposure. It’ll be based on products (or services) - and delivering more in the product value than the dollar amount people are paying for it.
(Yes it IS possible to find such companies on the internet. I know a few).
Myth #3: Make A Ton Of Sales and You Make A Ton Of Cash
The way MLM (truly) works best is if a large number of people each help each other to make a small numbers of sales.
Let me show you what I mean:
In an offline business we were in, a guy joined who was an awesome direct mail marketer. Soon he put together a masterly direct mail campaign to promote this opportunity. He invested a lot of money then unleashed his packages. In five weeks he had several hundred people in his downline, and was earning several thousand dollars per month.
But within two years he had dropped out of that company.
Why is this?
It’s because almost none of the people he brought in were able to do what he was able to. So he wasn’t able to help them grow their businesses. (He possibly didn’t have time to help 500 newbies). And since the monthly purchase requirement was $130 in this particular company they soon started dropping out.
The point you really ought to understand is this:
"In MLM, you don’t make much money from making sales - You make much money from building an organization!"
This brings us nicely to the next and final myth:
Myth # 4: You Build From The Top Downwards
Many people feel that you "come in at the top", then bring people in "under you". They reflect this in their attitude to the job.
If you’re smart, you’ll know better.
You build from the bottom.
At the start, there’s no one else in your business. You just have a dream, and help from your company and upline.
You find three bricks and place them in your foundation. Then you physically support them from below. Yes, they’re a bit heavy at first, but you do the job - you continue to support them.
One morning you wake up and there are nine bricks in your structure. From the three you started with.
You’re supporting the nine brick structure now, and because you do, it continues to grow. Eventually, when you look up, you find that you have a solid building, based on "below support".
Can you see it?
The bottom "bricks" are people you recruit and assist to take their first steps as marketers of your opportunity. When they help other people, your organization expands.
The point is that the engine that drives lasting MLM growth is people helping other people, in small numbers, and everybody doing their share.
At the beginning your job is to sponsor a small number of people and support them, and encourage them to make sales... encourage them to encourage other people in the same way.
Once you build a small group of people and the helping culture takes hold, you’ll start to develop a rapidly growing organization... that grows rapidly and wildly with a momentum you couldn’t stop, even if you tried to.
You’ll have an online home business you can be proud of.
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